Exhibition Trade Stand + Gin Bar = Gin Fuelled Networking Heaven!

exhibition bar


The Fit Show returned to Birmingham’s NEC earlier this month and The Little Gin Company took pride of place on the Yale DWS stand, as part of the exhibition’s BIG TUESDAY after party.

Gin is IN…and the marketing team at Yale saw an opportunity to capitalise on the popularity of our favourite spirit. So, they booked our pop up gin bar to serve a DELICIOUS menu of pre-paid G&Ts and cocktails, to help encourage networking opportunities around their stand.

The gin didn’t disappoint as the delegates flocked to our bar to enjoy a tasty tipple…or two, whilst catching up with colleagues, customers & suppliers, all ready to unwind after a busy first day at the show (so much so they drank the bar dry!!!!).

Marketing Manager, Gemma sent us her feedback:

“A huge thank you putting on such a great gin bar Tuesday evening, I think we can all agree the outcome was far more successful than we ever could have anticipated. Yale were the talk for the exhibition on Wednesday and for all the right reasons! 300 drinks served in 3 hours was an impressive number, thanks again.”

Turns out gin is a fantastic way to facilitate networking at an event! Who would have thought it…

For more information on booking our mobile bar for your next exhibition or event please email info@thelittlegincompany.com